The Impact of Roadshows on Improving Student Participation in Surveys: A Case Study of a South African University

Abstract

Student surveys are critical for gathering feedback to enhance educational services and academic programs. However, for most institutional Researcher practitioners in higher education, achieving high participation rates remains a challenge. This paper examines the impact of roadshows as a strategy to enhance student participation in surveys. The study also explores the role of roadshows in increasing student participation in surveys. Employing a comparative and longitudinal design to assess the impact of roadshows on student survey participation using data collected before and during roadshow implementation to analyse trends in student involvement across different faculties and campuses. The use of comparative and longitudinal research designs provides robust insights in this study on the role of roadshows in increasing student participation in surveys. Drawing on data from a South African university, the study examines how roadshows can effectively engage students, raise awareness, and cultivate a culture of feedback, ultimately leading to improved survey response rates.